Signature Website Builds
Most websites are built backwards.Yours won't be.
Signature is the full Profueled Framework applied to your business: positioning, messaging and structure defined before a single screen is designed, then built on WordPress or SiteJet as an asset you own outright.
Priced by complexity, not by page count. Every engagement begins with a written strategy report you keep, whatever happens next.
01 · The build
The Frameworkwith nothing removed.
Rocket is the Framework at fixed scope. Orbit is the Framework on a subscription. Signature is the engagement the Framework was built inside, and the only one of the three that can absorb whatever your business actually is.
Rocket Websites™
Fixed. Fast. Owned.
Five pages, fixed scope, fixed investment, three to four weeks. Built on Lovable and transferred to you at launch.
Explore Rocket WebsitesOrbit Websites™
Managed. Monthly. Ours to run.
The same five-page build, hosted, updated and operated by Profueled for a flat monthly fee.
Explore Orbit WebsitesYou're here
Signature Website Builds™
Scoped. Strategy-led. Yours outright.
Scoped to your business. Strategy report before design. WordPress or SiteJet. Yours outright.
Same framework. Same team. Three different answers to the question of how much website your business actually needs.
02 · Is it right?
Signature asks more of youthan the other two.
Not more money. More involvement. Here is exactly what the engagement requires from your side, and who should choose something else.
Signature, if:
- You have people to answer to, and the decision has to be defensible to them
- Your website has to do more than five pages of marketing can do
- You need integrations, a structured CMS, or a system that keeps growing after launch
- You have someone, on staff or contracted, who will own the website after launch
- You've built this once already and would rather not do it a third time
Something else, if:
- You need to launch in weeks rather than monthsRocket Websites™
- Nobody will be responsible for the website after launchOrbit Websites™
- You want a visual refresh rather than a repositioningBook a Clarity Call
- You're the only decision-maker and you already know exactly what you wantRocket Websites™
Choosing Rocket isn't settling and choosing Orbit isn't giving up. Both are the same framework at a different scope. We'd rather route you correctly than sell you upward.
03 · The platform
An open platform will do anything you ask.That's the point, and that's the cost.
Signature builds on WordPress or SiteJet. Both are open systems: extendable, integrable, migratable, genuinely owned. Open systems have surface area, and surface area needs somebody.
What an open platform buys you
- No ceiling on functionality: if it can be built, it can be built here
- Integrations with the systems you already run
- Your hosting, your choice, your account
- A CMS your team can actually work in
- Portability: you can take it anywhere, at any time, without asking us
What an open platform asks of you
- Core and plugin updates, on a schedule
- Security, monitoring and backups
- A hosting environment somebody chose on purpose and keeps an eye on
- A staging step, so changes are tested before they're public
- A person who notices when something breaks, before a customer does
You don't hand someone a commercial building and call it a house. Both are yours. Only one comes with an operating requirement, and we would rather name it now than let you find it in month seven.
Rocket's build is a smaller object to own, on purpose. That isn't a lesser product. It's a different amount of responsibility.
Can't name that person? Say so on the call. We'll either scope the maintenance in, or point you at Rocket and Orbit, and either answer is fine. Wordpress maintenance starting at $300/M.
04 · What's included
There's no package.There's a floor.
This is the work that happens on every engagement regardless of size. Above it sits whatever your business actually requires, which is the part we scope, and the part that moves the number.
The floor on every Signature engagement
Framework workshop sessionsguided, structured, with your decision-makers in the room.
A written strategy reportPart of the Blueprint, delivered before design begins.
Messaging and copydeveloped collaboratively, not handed over as a brief.
Information architecturepage-level intent defined before layout.
A component-based design systemnot a set of one-off layouts.
WordPress or SiteJet buildwith a structured, editable CMS.
SEO foundationsemantic markup, metadata, sitemap, search-friendly structure.
Performance and accessibilitystandards held throughout, not audited afterward.
Launch and transferlive under your domain, ownership fully yours.
30 days of post-launch careadjustments, guidance, and a CMS walkthrough.
Scoped above the floor, priced in 05
The strategy report is yours whether or not you build with us. It's a deliverable, not a sales document.
05 · Investment
Priced by the page.Complete on every one.
One clear rate per page, and every page gets the full treatment: strategy, design, development, and quality assurance. Choose the size that fits what you need to say, and nothing on it arrives half finished.
- 5 Page
- $10,000
- 10 Page
- $20,00
- 15 Page
- $30,000
Start with 5, scale from there.
What moves the number
Decision-makers and approval layersthe largest single factor, and the least obvious.
Systems that have to connectCRM, booking, payments, inventory, ERP.
Content readinesswhat exists, what needs writing, what needs producing.
Migrationhow much history moves, and from what.
Functionality beyond marketinganything the site has to do rather than say.
Multi-location, multi-service or multi-language structurehow the whole thing is organised.
Payment · Full Payment Upfront / Klarna Financing
Every estimate is written after a Clarity Call, never before it. We don't quote a website we haven't scoped, and we'll tell you on that call if Rocket does the job for less.
06 · How it's built
Strategy. Design. Development.In that order, without exception.
The order is the product. Almost everything that goes wrong with a website project goes wrong because somebody started in the middle.
01
Foundation · Strategy
Before design, we define how the page should think. Positioning, messaging, structure, and search foundation.
A page that knows exactly what it needs to do.
02
Translation · Design
Strategy becomes interface. Every element is intentional, structured, and conversion-aware.
A system that communicates clearly and converts.
03
Execution · Development
Clean builds, scalable systems, and performance-first execution.
A fast, scalable, launch-ready product.
04
Handover · Ownership
The site becomes yours, and your team learns to run it.
An asset your team can actually operate.
Timeline · Most engagements run 4–12 weeks, depending on scope, content readiness and how fast decisions get made.
Clarity accelerates everything. The projects that finish fastest are the ones where the strategy phase was taken seriously.
What the process produced
The questionsthat decide it.
Answered here, not on the call.
1. What's the difference between Signature, Rocket and Orbit?
Rocket is a fixed five-page build you own. Orbit is that same build, operated by us. Signature is scoped to your business: strategy report first, WordPress or SiteJet, no ceiling on what it can do, and an operating requirement the other two don't carry.
2. Why is Signature priced by complexity instead of by page?
Because two seven-page sites can be two different jobs. Approval layers, integrations, migration and content readiness change the work far more than page count does. Pricing by page would mean quoting the easy version of your project and revising it later.
3. What if nobody on my team can run WordPress?
If ownership is still important. We recommend starting with a Rocket Website. The editor is easy to manage post launch.
Bring the websiteyou've already rebuilt once.
Twenty minutes. We'll find the biggest gap, tell you what should happen next, and say which of the three products is actually right, including when it isn't this one.
No long-term contracts. The strategy conversation costs nothing. If Rocket does the job, we'll tell you on the call.